An explainer video is a marketing move that helps you set apart from the crowd of the competitors. Explainer videos may happen in 3 various ways and these include outsourcing, DIY, and professionals who can help you generate a final piece or hire an explainer video company to manage the whole process on your behalf. If you’re still sitting on the fence as to whether or not it’s worth producing such kinds of videos, below are the perks of an explainer video that can bring to your business:
- Easy to Understand
Customers and prospects tend to come from various backgrounds and learn in various ways. One of the largest benefits of using an explainer video is that this makes it simple and fast to anybody to understand and learn what businesses you’re in and the services and products your business offers. The video’s visual portion combined with the audio helps in filling the needs of audio and visual learners. Getting rid of the need to read copy prevents the chance that readers misread or misinterpret information. Videos also tend to make less confusion and less clutter than stagnant photos and straight copy.
- Engages the Visitors
Once your visitors land on a website full of copy, they tend to cry out. While others will skim the page and some will read all the way through to the end, others will just leave the page because you’ve failed in your attempt to grab the attention of the visitors and engage them. On contrary, videos tend to be an attention grabber, which engage visitors right from the very beginning. If you succeed in having videos intrigue the visitors right away, they’re likely to remain on your website just to watch the videos.
- Improve Website Conversions
According to experts, it credits a fifteen to seventy-five percent increase in the conversion rates for the sites that utilize explainer videos. High quality explainer videos engage your visitors efficiently and urge them to remain on the website for longer periods of time. In addition to that, the explainer videos help break through their answers and confusion they have about the business. Once they’re done watching the video, the visitors are now ready for the next step. It’s the reason why it’s essential that your explainer video offers up the next step like giving you a phone call or registering for e-newsletter.
Explainer video will not just help your visitors to learn about your website easily and quickly, but also they can share the videos with some people they know. Several explainer videos even go viral on the websites like YouTube. So, make sure that your explainer video is equipped with the information needed by your potential clients to get in touch with you or access your products and services.