Ezyschooling Startup Story - Founder | Story | Business Model | Growth

Krishna Kant Pandey, Co-Founder & Head of Growth & Partnership.

He has more than 22 years of experience, through which he helped companies such as Pearson Education & Reliance Retail succeed and reach their potential. He was the second employee of the Pearson Education India K-12 Team and headed the sales in East, North & West India.

Krishna Kant Pandey's communication skills are unrivaled. This makes him one of the most effective leaders any company could ask for.

He wants to make Ezyschooling the most trusted partner of parents, students & schools for the right schooling. He believes that honesty is the key to success, be it in business, professional or personal life.

There are more than 25 people in the team with 10 full time employees and 15 interns.

EdTech Industry In India

Indian education has been hailed for many reasons. From being the land where the Gurukul system originated to be the education system that focuses on mass production of engineers, India’s educational landscape has gone through all the ups and downs.

India has around 3,500 EdTech startups. By 2018, the industry had amassed an impressive $700 Million in funding. According to KPMG’s Online education in India: 2021 report, by 2021, the industry could be worth $1.96 Billion.

“The one-size-fits-all-theory doesn’t work anymore. We must ensure the proper use of technology at every level of education.”

- Ashok Ganguly (former CBSE chairman)

How was Ezyschooling Started?

The idea of startup was born, when Mayank Jain saw his brother struggling with the process of his son’s admissions. He saw him spending around 15 day’s shortlisting and applying for schools a few years back. He saw how his brother's family was struggling day and night for his nephew's admission which made him anxious to work in this field.

Mayank Jain with some of his friends started Ezyschooling as a project for a competition organized by Google for entrepreneurs. While still in college, he engaged himself in the process of setting up the portal for Ezyschooling in the year 2017. Continuing with his studies, he worked for 16 hours a day. The night was more about developing and the day would pass by collaborating with the school.

The catchphrase that wakes him up every day is “Focus on revenue from day zero, don’t raise funds for the sake of it. You can scale your business only if you become a businessman first”

Ezyschooling - Launching Startup

While working on the project, Mayank discovered how parents are facing day to day problems in parenting. They were often unaware of relevant news and events, especially things happening near their homes, and relied on word of mouth. 

Hence, they soon decided to expand their services offered from just school admissions to adding parenting, news, and events to the admissions offering.

Ezyschooling

Ezyschooling is a platform that has various fields that parents and schools can share.

Ezyschooling - Name and Logo

Ezyschooling’s concept is derived from its name-Schooling made easy.

Ezyschooling Logo

• ADMISSION: With a platform like Ezyschooling parents can enroll for school admission at any hour of the day. 
• PARENTING: Ezyschooling believes that the toughest journey of human life is parenting and thus supports them in their parenting journey through experts from various fields such as psychology, nutrition, education, and career.
• ARTICLES: There are various insightful articles with detailed suggestions and growth milestones of a child at different age groups right from a newborn to 18 years.
• EXPERT VIDEOS: Ezyschooling has a YouTube channel where expert videos (parenting insights, Dadi Nani ke gharelu nuskhe, nutrition, and school admission) are uploaded covering different aspects of parenting.
• NEWS: Ezyschooling shares daily news feeds from the state, country, and world that are relevant for a parent which helps them cut through the clutter of the various sensational news doing rounds.

Ezyschooling - Business Model and How it works

Ezyschooling gets its revenue through brand advertisements, paid advertisements for schools, and convenience fee from parents. The team refused to divulge charges, but has on-boarded schools(key clients):

• Mayur Public School
• Immunoprash Arwachin Bharti Bhavan
• Guru Tegh Bahadur Public School
• Billabong High International School
• Arwachin Bharti Bhavan
• Samarth Siksha Samiti School, and its 35 branches. 

Ezyschooling has chosen not to focus on educational content; it aims to be a provider of information, a fact that helps it stand apart. Also, it is a platform where parents can apply online. 

Ezyschooling - User Acquisition

The eureka moment arrived when the first school came forward to collaborate and validated the idea of Ezyschooling. The next one was when parents started to use the diversified platforms on the website and revisited our pages from time to time. It showed that they were accepting the idea of Ezyschooling.

Ezyschooling has over1.5 lakh monthly visitors and 45000 registered parents; it automatically improves the reach for the schools in order for them to attract more students.

“It felt like they accepted the idea of Ezyschooling. We have more than 3,000 teachers and 60+ schools on board within six months of launching this service,” Mayank says.

Ezyschooling - Funding and Investors

The startup has raised a small seed round from family and friends. 

Ezyschooling - Startup Challenges

The pandemic hit Ezyschooling with a rough blow in the very beginning as it had dropped their revenues significantly since parents were no longer engaging in fresh admissions for their kids.

 However, things changed when the pandemic continued and everything started to function digitally after which they regained their hold on a full-fledged business. Since then they have been functioning smoothly.

How Ezyschooling is different from other Edtech Startups?

In what manner Ezyschooling is better than traditional admission procedure?  

The process which was initially conducted offline is now online, which automatically eradicates any kind of manual work, the tedious hours spent on shortlisting and filing applications is considerably lowered on both ends. And, this is the key reason behind Ezyschooling's Success.

With Ezyschooling, any school can join the portal and create a profile, setting up their admission criteria after which they can easily receive and manage applications. 

On the other hand as for the parents’ end, after they have shortlisted their schools in the cart they can easily apply with a single form, for which only a mere convenience fee is charged, any other test or interviews that follow can be held on the portal itself. They also facilitate recommendations on the basis of a detailed form filled by the parents while logging in.

Ezyschooling - Growth

Elaborating on his long term and short term goals, Mayank said that he was planning on expanding aggressively as they need to acquire more schools. Ezyschooling has a stronghold in Delhi NCR and certain other cities including Lucknow, Alwar, etc. On a uniform note he is also willing to establish a presence in other metro cities at the same time setting up offices in these places. As for the short term they will soon be launching their app six months down the line.

As a startup founder, Mayank was being supported by Meteor venture on the journey. They have been a great help as mentors. He believes that it is a great platform for any startup if one is aiming to grow exponentially. 

At Ezyschooling, they were already preparing for the seed round and for which they had some investors on board.